28: Narrative change is how we win with guest Michael Tubbs

I had the great fortune recently to speak with Michael Tubbs, former Mayor of Stockton and Founder of End Poverty in California (EPIC) and Mayors for a Guaranteed Income. Mayor Tubbs is also currently serving as Special Advisor for Economic Mobility and Opportunity to Governor Gavin Newsom. In today's episode, we discuss why and how advocates must focus on narrative change as a key yet often missing component of campaigns for policy and political change. Storytelling is how we make sense of the world. Our laws and policies are products of the stories lawmakers believe about how social problems came to be. My #1 takeaway: As advocates, we must use every opportunity - and create new opportunities - to radically uplift narratives missing from our dominant paradigm, i.e. the dominant storylines that pervade our culture. Over time, this creates space for real change. As Mayor Tubbs explains, “an accurate story will lead us to more accurate solutions”. In this episode you’ll learn: 2:20 - Our stories don’t often match reality 6:00 - Government is just people making decisions 7:40 - Why advocates need to change the narrative 10:40 - Change through Pop culture 12:44 - Here’s how we flip the script 17:38 - Engaging with showrunners and writers 20:27 - Why orgs need to invest in communications and PR 24:11 - Telling more accurate stories will lead to more accurate solutions Click here for the full transcript and video: www.kbhadvocacy.com/podcast/michael-tubbs ⁠ EPISODE RESOURCES: Watch the Mayors for a Guaranteed Income Feature-Length Documentary - “It’s Basic” at https://www.mayorsforagi.org/tour Check out the End Poverty In California (EPIC) Documentary – “Poverty and Power” at https://endpovertyinca.org/povertyandpower/ 📧⁠ SUBSCRIBE ⁠TO THE BLUEPRINT FOR CALIFORNIA ADVOCATES NEWSLETTER - www.kbhadvocacy.com/subscribe Don’t miss out! Get valuable insight & advice on what it *really* takes for your advocacy campaign to succeed. 📱BOOK A FREE CONSULTATION Are you ready to make a powerful impact in Sacramento? Book a free consultation to see how we might work together. ⭐ LEAVE A REVIEW AND SHARE IT WITH A FRIEND If you are enjoying this content, be sure to leave a review and share it with your friends and colleagues. 🖥️ CONNECT WITH KRISTINA BAS HAMILTON Founder of California lobbying and political consulting firm KBH Advocacy 🌐 Website: https://www.kbhadvocacy.com/ 🐦 Twitter: https://twitter.com/kbashamilton 💼 LinkedIn: https://www.linkedin.com/in/kbashamilton/ 📸 Instagram: https://www.instagram.com/kbh_advocacy 🎥 YouTube: https://www.youtube.com/@kbh_advocacy © 2021 – 2023 KBH Advocacy, Inc.

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