We all know getting positive press coverage is an essential part of a winning legislative strategy. But for those of us without high-powered PR firms on retainer, where do we even start?

Byrhonda Lyons, an investigative reporter with the Sacramento-based news organization Cal Matters, shares her valuable insight on producing national award-winning news stories and the role advocates can play in the process.

We outline steps advocates can take to elevate their stories and gain more attention.

07:08 — How advocates can help reporters
09:08 — Crafting a powerful email subject line
14:37 — It’s about the relationship, stupid
16:53 — Create your own press list
19:34 — Become the “go-to” on your issue
21:26 — What about social media?
26:12 — Why you need to create educational content

Click here for the episode transcript: https://www.kbhadvocacy.com/podcast/capitol-press-corp-reporter-byrhonda-lyons

This is episode 20 of the Blueprint for California Advocates podcast.

RESOURCES
Byrhonda Lyons’ work: https://calmatters.org/author/byrhonda/
Byrhonda Lyons TikTok: https://www.tiktok.com/@ilovepublicrecords
Check out CalMatters: https://calmatters.org
Join the Sacramento Press Club: https://sacpressclub.org/

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