Advocacy is not just about lobbying the Legislature or Governor's Office. Advocates should pay attention to the less known but highly impactful "rulemaking process". California agencies adopt, amend, and repeal regulations in order to "implement" the laws adopted by the Legislature. For small business owners, these regulations can have a huge impact on everyday operations.

In today's episode, I talk with Jaime Schrabeck, veteran beauty industry advocate and owner of Precision Nails. For the last 16 years, she has worked tirelessly to promote equity, inclusion, and dignity throughout the beauty industry.

We discuss:

- the power of “showing up” consistently to make your voice heard

- why building relationships with staff is the key to growing your influence

- the challenge of organizing diverse stakeholders around big policy changes

- transforming the beauty industry from a reactive to a proactive advocacy community

I'll leave you with this excellent advice from Jaime:

“Just take a step back and realize where you need to go is where the power sits.”