I have the pleasure this week of talking with Impact Strategist Earl Dos Santos. Earl supports creators like @officialjld and other mission-driven celebrities to leverage their creativity and platform to drive real change in the world.

Earl's journey is not your everyday story. With a background in digital marketing, like many of us, he was compelled to get involved in political action after the 2016 presidential election. After working on several political campaigns, he created a unique – and exciting – niche: helping high-level influencers maximize their impact for the causes they care about.

A few highlights from our conversation:

Become a Trusted Messenger

Impact orgs should embrace digital content marketing to create a network effect that builds creditability and trust and increases awareness of your issues. Through targeted outreach, advocates can connect with influencers at all levels to build meaningful relationships.

Stay Local

Influencers can make a significant impact by engaging in state legislative advocacy - especially on issues where federal action is near-impossible. Take action where conditions are most ripe to succeed. Sacramento is fertile ground for high impact policy change.

Create Community for Change

Engage local influencers to drive both awareness and community action. Measure your outcomes, analyze what content works best and double down. Embrace the long game and you will start to see outsized results.

00:19 It started after the 2016 election
02:22 Leveraging Celebrity Influence for Political Advocacy
05:32 The Power of Digital Marketing in Advocacy
07:02 Success can be had at the state level
09:30 Navigating the World of Celebrity and Influencer Advocacy
10:16 Strategies for Influencer Collaboration
23:27 Be a Trusted Messenger
28:23 Final Thoughts and Advice for Advocates

Earl's insight and practical tips on working with celebrity advocates are invaluable!

Connect with Earl on LinkedIn: https://www.linkedin.com/in/earldossantos/